The word blog is dated back to the time when it was used for expressing your thoughts, opinions, and feelings worldwide. But it’s been a decade when blogging is not just a muse for the people who want to spread haphazard opinions and views but a sustainable source of your income. If you are having a business website, having a blog is a must. Whether you want to consider the revenue generated from the blog to be active or passive, it's up to you. Some businesses use blogs as the most effective content marketing tool that will help you to drive traffic to your website, generate revenue through conversion cycles, and enhance the overall business growth. Blogging would always be at the top of the priority list you can use it as a marketing tool or community creator.
Blogs are not just for pouring away all your thoughts on the website and letting the readers decide the quality of the content. Blogging is more sort of a strategic move where you need to be careful about the content formation, headings, subheading, use of right keywords, blog images, and featured images. Apart from this, you need to ensure that the blog content is engaging and people find it relevant, Only when the blogs are relevant and effective, it will help you to develop a community and take your business to a higher level.
Blogs are also a great way to increase the brand awareness of business websites. If you are having an e-commerce website, you can use the blog section to provide information about the products, services, review the products, offer promotional codes, and much more. Blogs are a versatile tool and you can use them in every way possible. All you need is to be strategic while doing so.
Most of the expert bloggers get support from the best blogging tools. The blogging tools help the bloggers to enhance the quality of the content and make it more engaging. When you use the right blogging tool for your business website or blog page, you will never run out of content and limelight. These blogging tools are available for each step of blogging like:
There is a wide range of content curation tools for coming up with the best idea and strategizing around it.
You can check different collaboration tools to organize the data relating to the particular idea.
You can make use of the analytics tools to create SEO-friendly content and validate it.
There are multiple designing tools and checkers to develop attractive visuals and create plagiarism-free content
Through this blog, you would be able to streamline different stages of content management and ensure that your blogging efforts don’t go in vain.
Let’s assemble the best blogging tools!
These are the collection of the most effective blogging tools that you can easily find on the internet. We have created different categories of blogging tools that will make it easier for you to understand and use strategically.
If you are planning to reap the benefits offered by blogging platforms and tools, it is essential to know that your time and efforts are invested in a proper place. It will help you to find the right tool for the right purpose. Only when you are writing the blogs strategically, it will be helpful to you.
These are the tools that are known to work with efficiently with different types of websites. But it is better to double-check and ensure that you are getting the best for your website before you actually download them and start using them. Most often, the website builders are using CMS systems for the website elements. These website elements can be integrated in the CMS system to enhance the functionality of the business website. The tools that we have listed are classified into varied blog categories.
It will be easy for you to choose the blogging tools based on your requirement.
So let’s get started!
Before you actually start writing blogs for your platform, you need to have a hosting platform. The blog hosting platform will help you to enhance the SEO features, speed, website security, and overall efficiency. It is essential to have a blog hosting platform to create and grow a successful blog.
The WordPress platform is best for bloggers who are looking forward to getting an easily customizable blog on both the front- and back-end of their website. It is also best for bloggers who have the time, money, and experience to manage the design and maintenance process of a WordPress website. Once you make it work for you, WordPress is a great CMS.
Have you ever tried Ghost? If not, then this is the right time to do so.
Ghost is a blogging platform that is specifically designed for experienced bloggers and digital marketers. If you are looking forward to having a customizable blogging platform, this platform is the best. You will get all the built-in analytics tracking features. (Although, you can find the analytics features with WordPress and CMS hub as well). Whether you choose Ghost depends on your budget requirements and user interface preferences.
Now that you have understood the blog hosting platforms, let’s move ahead to gain knowledge about the best tools that are used for planning blogs. It is specifically important to include different blogging tools to enhance the visibility and engagement of the blog content. The following tools will help you define your target audience, find topics that appeal to that audience and overcome writer's block so you can plan your blog strategy.
What do you think is the best aspect of Make My Persona? It is a fantastic tool for bloggers and marketers at freelance-to-enterprise businesses.
It’s an essential tool for creating ideal personas and buyers for your target readership. It will help you hone in on your reader’s needs much more effectively than if you were to write to an unknown public.
SEMRUSHis a tool that helps the bloggers to get insights into paid competitors including the right keywords. You will be able to know about the regional presence and composition of their ads.
Pro Tip: This information is essential to creating and managing your own paid strategy.
Usually, the experts recommend SEMRUSH to the bloggers and marketers because of various features. The tool is designed for bloggers who are focusing on and familiar with keyword research at an intermediate-to-advanced level.
If you are a beginner, you might face it problem - But don’t be disheartened. All you have to do is to study the tool entirely and then use it.
You will find the documentation or “Help” setion. Here you can take the help of the technicians to resolve your queries.
Expert digital marketers of CoderzColumn recommend the Keyword Planner tool to beginner bloggers and marketers who are starting to navigate the ins and outs of keyword research. It’s especially a good fit for you if you’ve set up Google Ads before or if you’re planning on doing it in the future.
Have you ever used Google Trends? Well, if you have not tried, Don’t worry! When you are using Keyword Planner, it runs the search through the Google trends and then gets identified for the best keywords. Here are many bloggers who make use of the Keyword Planner in combination with Google Trends.
According to the expert digital marketer, you can use Google Trends if you are a freelance blogger, marketer, and small-to-enterprise business. If you are someone who needs to understand the popularity of their product, service, or industry over time, Google Trend is the best way to do so.
It’s an essential tool for anyone who’s publishing content online, and the best part is that it’s free.
Well, you might be well-versed with this platform - Quora. Most often people confuse it with the social media site, but it is not.
You can even use Quora for searching through the right keywords.
Quora is free to use — you'll just have to create an account.
Quora is the right place for any blogger or marketer who are actually in search of the best content ideas for their blog. The best aspect is you do not have to pay for a more extensive tool such as Semrush. Another feature offered by Quora is that it is a highly scalable tool that will serve the needs of bloggers just starting out and bloggers with a more established readership.
There are many bloggers and marketers who have not yet used the social media platform Twitter Topics for content search/analysis. But now you can make use of the Twitter Topics and follow up with the right topics and keywords.
Twitter Topics is an excellent tool for freelance bloggers and marketers at small-to-enterprise firms who need to understand which industry topics are generating “buzz.” It’s especially a good fit if your blog focuses on news and journalistic content because Twitter is all about buzz, trendiness, and recency.
If you’re planning to write more evergreen content, choose Quora and Semrush instead.
Till now, you have come across the blogging tools that help you to generate the blog writing ideas that are trendy. Along with this, you got to learn about the new keywords that could be used in the blog content.
Trello is an essential project management tool that can be used by small-to-medium businesses with a team of writers and bloggers.
Moreover, it is applicable for freelance writers or one-person marketing teams if you’d like to organize your content writing efforts in one unified place. If you don’t like Trello, you can try Asana instead.
If you want to
Reach out to CoderzColumn's digital marketer Dolly Solanki (email@example.com). We are one of the best digital marketers in India and can help you get a better ranking for your website.