Video Marketing - Best Video Marketing Tools [2020]¶

Well, videos are definitely more engaging and interesting than textual data or images. Do you agree? You’ll have to! Nowadays video marketing is flooding the various social media platforms and other websites. It would not be wrong to say that every business is benefiting from the short videos that help in introducing the features of products and services.

Video marketing helps in establishing a personal connection with buyers and hence considered as a key element in the future of online marketing.

According to a survey, it was estimated that approximately 75% of business professionals watch promotional videos frequently for relevant products and services they are interested in.

But where do they watch all these videos? Most of the video content is watched straight from YouTube.com. Of those that watch these online ads, half of them will end up visiting the promoted company's website.

A business now has the ability to reach a larger viewing audience by creating or sharing memorable or funny videos. Video ads and promotions will entice a person to an emotional response. Here come the actual problems. We come across lots of video creating tools but how to decide which is the best one? We have compiled a list of best video creation tools that helps in creating professional videos for your business. You can embed these videos on your website or upload them on YouTube. It would be beneficial even for growing your Youtube Channel.

What Are The Challenges Faced By Marketers In Video Marketing?¶

We all know that video content is more engaging as compared to images or textual content. Generally people prefer to watch a video rather than reading a 2000+ blog or guide. Due to this there has been a growing demand for videos in the marketing world. Videos are helpful for individuals, brands and even small business houses. More and more designers have started creating wonderfully crafted videos, the competition has increased four-folds. But the point of concern is that the attention span of the audience is decreasing day by day. Due to these declines, business houses and marketers have been finding numerous ways to boost their views and make engaging videos that can share informative content.

Simply said, they are looking for the best video editing software for YouTube or how to increase views or how to get 1000 subscribers and more. Their intention is to either beat or sustain the competition and capture the attention of viewers.

Challenges Faced By The Digital Marketers¶

• Rising Competition – More than 500+ hours of video content are being uploaded on YouTube every single minute.
• Declining Attention Spans – You just have the initial 10 seconds to grab viewers’ attention!
• Successful Video Marketing Needs Time and Money –Creating studio-grade professional pre-recorded content is time-consuming and costly.
• Video Editing and Marketing Software are Complex – Most of the video marketing tools are complex and hard to use.
• Creating Videos in Multiple Languages is Challenging – Multilingual content creation is a costly and time-consuming affair.
• Ranking Videos in Google and YouTube is Difficult – Video SEO is not everyone’s cup of tea. It needs time, money and patience!
• Running Video Ads is Costly – CPC is rising day by day with the rising competition.
• Getting YouTube Views and Subscribers is a Big Deal – It has become very difficult to get 1000 YouTube subscribers and 4000 YouTube views.

What Type Of Video Creating Tools You Must Select?¶

The video creation or designing tools you select must:

• Create engaging content in minutes.
• Edit videos like a professional editor in just a few easy steps.
• Beat the competition and steal their traffic by ranking your content in just 30 days!
• Boost engagement instantly.
• Drive huge buyer traffic without spending loads of money.
• Make money from YouTube channels.
• Make money by working as a ‘Video Editor’

1) StopMotionSuite¶

StopMotionSuite is a revolutionary stop motion software. You can now create stunning Stop Motion Videos from templates and use drag-and-drop technology easily.

What Are The Essential Features Of The Video Tool?¶

• You Won’t Have To Spend Huge Money On Freelance Video Designers: You can get remarkable stop motion videos that can grab your niche’s attention in a flash.
• You Get DFY Templates: By using these templates you can instantly create stop motion content for Facebook, TikTok, Instagram and YouTube.
• Drag And Drop Feature Of Online Tool: It helps you customize your videos with an easy-to-use drag-and-drop editor.
• It is basically a cloud-based app that is loaded with thousands of graphics, CTAs, royalty-free audios and much more. Use it to make engaging stop motion animations.
• It is simple to add a voiceover, custom audios to your work.
• It is the best tool that assists you in turning any video into engaging stop motion content in just 3 steps!
• Commercial rights are included – You can make money as ‘Video Editor’, start selling stop motion content.

Comes with 30-days money-back guarantee. So even if you are not satisfied with this stop motion software, you can ask for a refund.

• Rating – 4.8/5
• Price – \$37 (One-time)
• Website – stopmotionsuite.io

2) Tube Buddy¶

Basically, the Tube Buddy website is also available as a browser extension that can help you grow YouTube channel fast. This tool would be helpful for you to uncover trending video tags and helps you optimize YouTube and the channel.

What Are The Essential Features Of The Video Tool?¶

• Best Optimizer For YouTube Channel: It works within YouTube and helps in optimizing YouTube content and the channel.
• Advance Options For Video Embedding: Provides much-advanced video embed options than YouTube.
• Easy Customization: You can easily customize the look of your embedded playlist.
• Advanced Editing And Content Enhancement Feature: The tool will let you create and publish videos instantly.
• Rank Your Video Higher: The tool helps you to gets your videos ranked higher in SERP and enjoy enhanced views.
• You can easily get help in searching long-tail keywords.
• Lets you explore trending tags.

• Rating – 4.2/5
• Price – \$9 (Monthly)
• Website – www.tubebuddy.com

3) VidiQ¶

VidIQ extension is a YouTube analytics tool. It assists you to learn how to get 1000 subscribers on YouTube for free. VidIQ also offers a video course on how to grow YouTube channel in 30 days. It is among the top video marketing tools in 2020 that you can go for.

What Are The Essential Features Of The Video Tool?¶

• Helps you maximize the organic reach of your videos.
• This YouTube channel audit tool shows areas of improvement and helps you keep your channel in the best shape.
• Lets you beat the competition by knowing what your competitors are employing to rank higher so that you can get more views and competitors.
• Compare any playlist on YouTube to yours and know how your content doing in real-time.
• With this browser extension, you can identify trending tags and topics. You can leverage it to create your own content and instantly rank videos on YouTube.
• Provides video title and tags optimization and keyword suggestions which can help you improve the ranking.

• Rating – 4.5/5
• Price – \$7.5 (Monthly)
• Website – vidiq.com

4) Powtoon¶

It is one of the best online video maker tools of 2020 that can help you create engaging animated videos, professional presentations, and much more.

What Are The Essential Features Of The Video Tool?¶

• Enables you to create your free or paid studio-quality HD live and animated video within minutes.
• Eliminates the expenditure of employing a Video Production Team.
• Provides you with a vast library of professional scenes, props, templates, soundtracks, texts and limitless playlists, and more.
• Lets you create stunning pre-recorded content in no time using your own media uploads, GIFs, videos, voiceovers, and images.
• Easily publish your videos right from Powtoon platform as it offers integrations with YouTube, Twitter, HubSpot, Facebook, Wistia, etc.
• Using Powtoon, you can create whiteboard animation videos, images, PPTs, live-action videos, and infographics.
• Easy drag and drop editor makes it much easier to work with this online video maker.

• Rating – 4.6/5
• Price – $19 (Monthly)
• Website – powtoon.com

5 VideoScribe¶

VideoScribe is a whiteboard video creation software that is easy, instant and light on your pockets. Hence, creating animated explainer content will now be a hassle-free and fast affair.

What Are The Essential Features Of The Video Tool?¶

• You can select images, include text, add voiceover and let the tool do the rest.
• Let’s you use tons of done for you templates, more than 190+ royalty-free soundtracks and much more.
• The creation of captivating and brilliant content in minutes is possible with easy publishing and share option.
• You may produce as many playlists as per your choice with a cost-effective tool.
• Get support from a Team of professionals ready to help you should you face any issues.

• Easier drag and drop functionality.

• Rating – 3.9/5

• Price – \$17.50 (Monthly)
• Website – videoscribe.co/en/

Summary:¶

Video is a versatile and engaging content format that not only gives us a real-life picture of what is going on; it’s also easy to share across multiple platforms. Consumers like it because it’s easy to digest, entertaining, and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels. Therefore it is essential for every business house to focus on video content marketing.