Top 7 WordPress Plugins For Digital Marketing¶

WordPress is one of the most popular platforms that is used for developing as well as designing millions of websites. If you consider the statistics, you would get to know that WordPress is a platform that not just expert developers are choosing but also non-developers who prefer to work with WordPress. This is because, Worpress is providing an easy framework structure where you can have different themes, templates, and components that can be used just by a simple drag and drop. So when so many individual bloggers and businesses are making use of the WordPress platform, digital marketers would also have to focus on it. The Digital marketer’s responsibility is to ensure that the website remains at the top of the Google SERP.

But for this digital marketers do not have to break their heads and find out something unique. WordPress offers a plethora of plugins that can be used by digital marketers to enhance the overall performance of the website and also support digital marketing activities.

So what are those interesting WordPress plugins that will help a digital marketer in taking the website to better positions, gain millions of impressions, and also drive huge traffic?

Here is an ultimate list of the WordPress plugin that can be used for Digital Marketing.

#1 WordPress plugin For Digital Marketing - HubSpot¶

The very first thing that every digital marketer using the website of WordPress platform must ask - Is the business website making use of the HubSpot WordPress plugin? If not, then you might be missing out on a lot of handy features that HubSpot has to offer to expert digital marketers. One of the most important tools or WordPress plugins to be offered by HubSpot is CRM. With the help of the WordPress HubSpot plugin, you would be able to connect the website to the most essential HubSpot tools without any hassle. These are basic marketing automation tools that will help the digital marketer in working out various digital marketing strategies.

• With the help of the HubSpot digital marketing plugins, you can run different ads, manage different types of pop-ups on the website, place live chats, create different types of content, and also analyze the metrics that can be used by the digital marketers.
• You can integrate the main HubSpot account with the WordPress website and use it directly.
• You can download and install the plugin without any hassle.

#2 Yoast SEO For Digital Marketing¶

Yoast SEO is yet another popular WordPress plugin that is used for SEO purposes. Yoast SEO can easily offer a wide range of outstanding SEO features that can be used by expert digital marketers to enhance the performance of the website, its position in Google SERP, and website visibility.

The Essential Features Of Yoast SEO Are:

• You will be able to improve the overall ranking of the website.
• The plugin has a user-friendly interface that will help the developers/digital marketers.
• There will be guidance for multiple things - researching the right keywords, curating high-quality content, developing the right topics and headings.
• The plugin is easy to install and activate.
• You have the flexibility to customize the content - meta title and description of the web pages, and blogs.
• You can easily integrate the XML sitemap that regularly updates the sitemap with new URLs.
• The plugin will help you in assigning canonical URLs for the web pages that might have purposely added duplicate content.
• You can even add the cornerstone content along with multiple internal links to boost the SEO factors.
• You will be able to get the data from Google Search Console.

Yoast is having free as well as pro versions.

• You will have the flexibility to add various add-on along with Yoast SEO. The add-on you can add includes News SEO, Video SEO, Local SEO, and many more.
• You can make use of the insight tools for enhancing the focus points.
• You would be able to use the right keywords to optimize the content.
• You will get suggestions to link multiple posts.
• The tool will allow you to easily identify the 404 pages on your website.

You can make use of the free or paid plugin as per your preferences. All you have to do is to get the plugins installed and activated on your WordPress website.

#3 Digital Marketing Plugin - Google XML Sitemap¶

XML sitemap is a file or document that is placed in the root directory of the website. The search engine bots crawl through the sitemap to get the URL that is regularly updated on the website. After crawling the URLs, the bots would help the search engine to index those pages. The plugin Google XML sitemap will help you to generate an XML sitemap that would be automatically updated whenever you are updating the website with new content.

Google XML sitemap is available completely free.

• The plugin is easy to install and activate. You can even translate it with the help of WordPress Codex.
• You would be able to add custom URLs to the sitemap.
• Quick and easy way to generate and update the sitemap.

#4 Digital marketing Plugin - All In One SEO Pack¶

Apart from Yoast SEO, if you are looking for some other digital marketing WordPress plugin then it is - All In One SEO Pack. It is a favorite plugin for several marketers who are focusing on enhancing the overall performance of the website.

• The plugin will help you in automatically optimizing your WordPress blogs so that they can easily crawl and indexed in Google SERP.
• The plugin was developed in the year 2007 and since then its popularity has not decreased.
• The plugin is regularly updated to provide bug-free performance to all the users.
• It has the provision to generate an XML sitemap and also keep it updated with URLs of new content.
• It helps in generating and using the canonical URLs for the web pages that may have duplicate content.
• It offers you the support of Google Analytics.
• The Meta tags - Title, description, alt tags, would be generated automatically so that you do not have to spend a lot of time on it.
• It will not let you upload or publish duplicate content.
• According to expert digital marketers, the plugin is considered perfect for beginners.
• It can be easily translated into 60 more languages.

#5 Just Writing¶

Well, if you are a digital marketer as well as a content writer, then this WordPress plugin is just perfect for you. Usually, writing comes naturally to the people who are content writers. But there are many people who wish to write but they are unable to do it in a proper way. They find it difficult to pen down their thoughts on paper. With the help of this plugin, you would be able to get into a distraction-free writing mode and draft powerful and engaging content. Apart from this, there are either features offered by the plugin.

• Once you have completed the writing, you can get all the spelling checked through the spell check feature of the plugin.
• You have the flexibility to edit and modify the paragraphs to enhance the look and feel.
• You can easily format the content according to your preferences.

#6 OptinMonster¶

It is a plugin offered by WordPress that will help in improving the digital marketing efforts for a business website or blog website. With the help of OptinMonster, you would be able to build pop-ups easily for the emails. It will help in growing the email list which is usually considered as one of the greatest successes for any digital marketer. The emails that you gather with the help of OptinMonster will help you to generate high-quality leads out of it.

Having high-quality leads will help you to convert them to potential customers and increase the revenue of the business.

You will have the flexibility to create multiple pop-ups for different web pages or different purposes.

#7 NextScripts: Used For The Social Networking Auto Posts¶

Have you ever heard of this plugin that is offered by WordPress. If not, then you are actually lagging behind because millions of digital marketers are using it to enhance social media activities, social media marketing. You can easily download the plugin and also activate it without any hassle. You might have observed that there are many websites that regularly publish high-quality and feature-rich blog content but they do not have good social media engagement. It is because they are not focusing on effective social media marketing.

• The plugin will make it easier for you to post blogs on social media and are completely white-labeled.
• The plugin will help you to create different captions for social media platforms and make the entire procedure autopilot.
• You would have the flexibility to customize or personalize the platform so that you would be able to gain more clicks.

Conclusion:¶

You might be thinking that all these cool plugins provided by WordPress would increase the load on the website and make it slow. But it is not so. These amazing features will help to make your website feature-rich, engaging and help in getting huge traffic for the website. So don't wait for anything and start making use of these WordPress plugins today!