Updated On : Apr-03,2020 Time Investment : ~10 mins
Strategic Digital Marketing Action Plan For StartUps

Strategic Digital Marketing Action Plan For StartUps

In this competitive world, launching your own startup is a great achievement. Your dream is now visible to the people. The action plans, ideas that you created are all now in place and working effectively. But this not where you need to stop. You have yet to go strong for some more time until you reach the stage where your startup would have become a brand. In this fast-paced world, influencing other businesses, you need to take effective measures and follow up strategic digital marketing.

Do even StartUps need digital marketing? Well! Yes.

We have witnessed numerous StartUps that have done really well. But there are other startups also who have failed in the past. This was due to a lack of innovation, creativity, and experience. For Instance, the startups that failed are AskMe.com, AutoRaja, Cab Auto, FrankleME, etc.

Many people think that having a great idea, team, and funds are enough for a StartUp to find a place in this tightly packed business world. Well, it is not so. You need to make your business stable as well as profitable. For this, you would require a Strategical Digital Marketing Action Plan.

Digital Marketing is a powerful tool that will contribute strategically to your online presence. It will create a positive impact on your brand image. Digital marketing strategies will help you to improve your digital presence count or visibility towards your brand name. When your users will start knowing you, there would be an exponential growth in your target audience. It will also help you in driving more sales, attracting customers and building a profitable platform.

Whats Makes StartUps Different From The Existing Business Houses

StartUp Companies follow a bit of different science for developing and marketing. Thay integrate the right marketing channels that help them to come up with accurate and unbeatable strategies. They do not follow any of the traditional marketing strategies that don’t work in the present time.

There are numerous digital marketing channels that StartUps can use to grow their business and achieve brand positioning in the competitive market. But the essential point that should be noted here is that not all digital marketing would provide the same level of profit. It is subjected to the industry-specific digital marketing strategies a StartUp is following. Hence it becomes very important to opt for digital marketing strategies that suit your business type, demographic, your and target audience.

Here [CoderzColumn] will share some essential Digital Marketing Strategies that will help you to grow and have a clear idea about what your industry requires.

Working Model Of Social Media Marketing:

As we already know it is one of the best ways to provide exposures to the business website to your target customers. It is also a very inexpensive marketing strategy for any business. With accurate social media marketing strategies in place, you can easily turn your business into a profitable platform. The Internet provides us with different social platforms where you can promote your business but yet again you need to choose the right one.


  • It goes without saying that it is one of the most popular social media platforms. It has more than 2 billion users.
  • Facebook can be used by different businesses by choosing a specific niche to promote their product or services.
  • The cost of using Facebook as a niche marketing depends on the target country.


  • Another social media platform that will help you to grow your StartUp
  • If you are a B2B business then twitter would be the best.
  • Twitter is a bit expensive than Facebook.
  • Just like Facebook, it will allow you to run ad campaigns with various objectives.

Instagram: If your StartUp is about fashion, health, beauty, fitness, modeling or photography then nothing can beat Instagram.

LinkedIn: LinkedIn is a platform for the professionals and hence best suited for B2B StartUp businesses.

"Quick Tip"

Give A Try To Those Social Media Platforms That Best Suit Your StartUp’s vision and mission.


Effective Use Of Email Marketing:

Email marketing is one of the most cost-effective digital marketing techniques to pave the path for the exponential growth of email marketing. Studies and surveys have shown that it delivers the highest ROI (Return On Investment) that is about 40 times greater.

For instance if you are investing \$1 in your business then you get \\$40 in return.

You can work on some email marketing ideas for your business startup:

  • If you are in the process of launching your startup then you can start email marketing by telling people that you would be coming soon.
  • Choose beautiful and engaging templates so that people could subscribe to your product and services.
  • With the help of email marketing, you can offer beta testing for your products, tools, and services.
  • Email marketing can also help you in offering a free trial, demo, ebooks, reports and pdfs.

Search Engine Marketing:

SEM is also one of the best digital marketing strategies that provide instant results for startups. It allows startups to advertise on search engines and exposure and sales from potential customers.

(This image shows how you can display ads on Google)

What Are Some Of The Advantages Of Using Search Engine Marketing:

  • Provide instant results
  • You can easily reach your target audience
  • It provides a high ROI
  • You can start with a small budget of \$10 per day and stop-start it anytime.
  • You have access to the data and insights to improve the SEM campaigns and different marketing strategies.

"Quick Tip"

With SEM campaigns you need to be a bit careful as it can exhaust your budget rapidly. To run successful SEM campaigns, take help from expertise & experience to get maximum results out of it for your startup.


Search Engine Optimization

SEO (Search Engine Optimization) is considered as one of the most common digital marketing technique that has cost-effective channels to deliver higher ROI than other marketing methods. Not only startups but existing businesses also focus on SEO and try to gain as much organic traffic as they can. It is a way to obtain or acquire new customers for your business without any hidden costs. It would be beneficial if you have a blog website, or business website or organizational website. It is effective for all the niche.

What Are Some Of The Advantages Of SEO?

  • It is a very cost-effective but higher ROI
  • It provides long-lasting results
  • SEO can help you in increasing your reach organically
  • Get trust and authority automatically
  • Help you build a reputable brand

Plan Out Influencer Marketing:

This digital marketing technique is quiet trending and people take immense interest in becoming the influencer. Influencer marketing is highly effective and an inexpensive technique that help you to grow your startup.

What Are Some Of The Benefits Of Influencer Marketing:

  • It provides good exposure to your startup
  • One of the best ways to gain trust of your target customers
  • Inexpensive and Trendy
  • It is easy to find influencer who can help your brand.

"Quick Tip"

You can hire popular influencers or some micro-influencers (less-popular) to promote your brand.


Viral Marketing:

Viral marketing can be helpful to you if you wish to have a massive traffic on your website and create sales or online buzz.Viral marketing can help you to get overnight success as the content you create goes viral. Such types of content might be an articles, videos, images, infographics etc. Your content must have a unique angle or should have a strong marketing plan to promote the content so that it becomes viral.

Referral Marketing For Startups:

Referral marketing is quite beneficial if you are looking forward to have a huge customer base or fan-following. One of the most beneficial point of referral marketing is that “your customers become your sellers”. Studies have shown that 92 to 93 percent of people trust personal recommendations because it has a personal touch to it.

Referral marketing strategies can encourage people to recommend your services. These recommendations can work when

  • Your existing customers are happy, satisfied and enjoy the product or services.
  • If you provide some freebies such as coupons, ebooks, free trials etc.

For instance, Facebook - it is a great example of referral marketing. Facebook will encourage the users to “Invite Friends” to join groups, communities, pages and events.

Dolly Solanki Dolly Solanki

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