Updated On : Jan-02,2020 Time Investment : ~5 mins
Impact Of Artificial Intelligence On Digital Marketing

It is the fresh beginning of 2020 and the worlds seem to have come a long way in terms of technology. With this advancement, Artificial Intelligence has created a great impact on innumerable aspects of life. This can be seen as smart devices, chatbots. Self-driving vehicles and whatnot. These smart devices are designed specifically to understand the general needs and preferences of customers. It delivers a customized experience to the customer. Artificial Intelligence helps you in saving both time and money.

Basically, artificial intelligence is trending and now it is creating a great impact on Digital Marketing. This is majorly just because AI is applicable to digital marketing strategies.

What Do You Mean By Artificial Intelligence?

In simple words, artificial intelligence describes the intelligence showcased by the machines. With the help of artificial intelligence, machines can think, respond and perform various tasks. It can help machines to learn from different experiences and adjust to various levels of inputs.

The reason behind the increasing trend of Artificial Intelligence:

Artificial Intelligence aims to increase the precision and account for accuracy by removing the errors. This simply means greater work efficiency. AI helps in analyzing valuable insights from the data. AI adds useful capabilities of various devices and their algorithms. Smart devices such as GPS trackers, voice assistants, and home automation. With the help of AI, devices can adapt to the new input through progressive learning algorithms.

These capabilities of AI are helping industries to revolutionize their strategies which help in gaining useful insights. The industrial sectors that are having a high demand for AI are medical, banking, marketing, IT and many more. This time we would be taking a closer look at the future aspect of Digital Marketing. The aspects that are quite important are:

  • Challenges
  • Solutions
  • Benefits
  • Adoption Of AI Technology

Knowing How Artificial Intelligence Is Changing The Face Of Digital Marketing:

You can learn about Google’s RankBrain and Voice Search technology to personalize the recommendations of customers. Let’s see how Artificial Intelligence can change the face of digital landscape or digital marketing.

AI is getting used by the brands and marketers to save time and resources through automated digital marketing services.

Let’s learn how to provide a competitive edge to digital marketing efforts. AI aims to understand your target audience: It will help you in analyzing the data and predict the behavior or decisions of the target customers.

AI helps in improving User Experience:

AI data can be used to provide the audience what they actually need and what results can be desired.

Effective Marketing Strategy:

With the help of AI, you can end all the guesswork. It will help you to create more effective and generalized marketing strategies that can be used to get AI’s data-driven analysis.

Increasing Market Productivity:

The AI algorithms can help you to automate the number of repetitive tasks. It will increase productivity and will help you to save time and money.

Increase The Company’s ROI:

You can take the help of AI in making various decisions that create better-performing content. You can implement digital marketing strategies to help you reach the target audience that can become your potential customers.

It has been reported that 74% of the business that uses AI will help them to improve customer services.

Implementation Of Artificial Intelligence in Digital Marketing:

By using AI in Digital Marketing, you can transform the way you can engage your target audience. In addition, you can drive relevant traffic, acquire new customers, increase sales, and also retain existing customers. Now, you can see that AI can be used to process the customer’s needs, wants, and preferences.

Working With Chatbots:

Chatbots are the greatest examples of the application of AI in Digital Marketing. Chatbots are considered one of the biggest examples of AI technology in Digital Marketing.

  • These chatbots act similar to Alexa when you play your favorite song or a video.

  • Chatbots help you to engage with your customers in an efficient way. The chatbots can be added to your websites, applications, email addresses and also text messages.

  • Chatbots can be used to respond to your customer’s queries and get feedback. You can resolve the customer issues through chatbots.

  • Chatbots can be viewed as a human-like conversation that can improve customer experience. It is used as a digital marketing strategy to supplement human employees.

Working With Personalised Product Recommendations:

Business and brands all over the world makes use of AI technology that can easily track down customers’ preferences, needs desires, habits, and purchasing behavior. These insightful data can help the business to make correct recommendations and suggestions on the product and services.

You can design an effective marketing strategy by acknowledging the customer’s buying habits. Application of AI in digital marketing can be empowering to personalize the user experience for your target audience, engage them and also increase e-commerce sales. These product recommendations play an important role in scaling up the revenue growth of the business.


Now, you must be feeling that Artificial Intelligence is an incredible technology that can create a great impact on Digital Marketing Strategies of various businesses. It will provide a helping hand to all the businesses that aim to deliver improved customer experience and design effective marketing strategies. AI will also ensure faster problem-solving for consumers.

Dolly Solanki Dolly Solanki

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