Businesses that do not have an online presence are becoming obsolete. Having a business website is essential, and not only having one but also maintaining it optimized with algorithmic changes is essential. We've noticed that Google adjusts the ranking criteria of a website every year in order to eliminate the usage of black hat SEO strategies. The most essential ranking factor in 2014 was Https - every website aspired to get a tag of SSL certification and make the website secure. Following that, we noticed in 2015 that mobile usability was given more focus than other elements due to the increased demand for mobile-compatible websites. When RankBrain technology entered the picture, the ranking criteria abruptly moved to *content marketing or content generation.
Then, in 2017, Https websites were given greater importance and a higher rating than others.
According to John Mueller, "Awesomeness" will be the key to ranking in Google. He indicated that whatever factors exist for a higher ranking should lead to an optimised website that is customer-centric and user-friendly. One thing is certain: all of these ranking elements are designed to improve the user experience.
SEO, or search engine optimization, as you may know, simply refers to increasing the likelihood that web pages will be ranked on a search engine. To be honest, though, all it actually means right now is Google.
Ranking in SEO relates to where your content appears on search engine results pages (SERPs). If your website (webpage) has ranking #1 - indicates that your website is the top result when someone searches for a specific term.
But how will Google do it? How does Google provide ranking to the website?
Let’s check out.
Google's mission statement reads, "Organize the world's information and make it broadly usable." A significant component of that is providing pertinent search results. Here is how they function:
First, Google's search bots (sometimes known as "spiders") crawl the internet. Sounds spooky, we agree. But all it implies is that they access websites.
Second, they add such pages to Google's index and catalog them so that they are properly optimized and crawlable.
Third, out of the billions of pages in Google's database, when someone searches, Google displays what it deems to be the most pertinent results based on the search parameters they submit.
Google uses a number of intricate algorithms to determine what material is displayed and in what order. But all the exciting things will come later.
To entice people to click your link and visit your website after your page appears on the SERP, you must rely on your page titles and meta descriptions.
People search for information by typing or speaking terms that are connected to their search. These are referred to as keywords, and we'll examine them in this guide's section on content optimization. However, maintaining your website's position on Google requires more than merely maximizing the use of competitive keywords. It’s also about the quality of information.
Google's own search quality ratings state that when it indexes the primary content of each page, it looks for things like:
For now, it's sufficient to know that each of the aforementioned elements influences SEO ranking and is taken into account by Google's algorithm.
Google displays to users the most pertinent, high-quality results that are connected to their search based on the aforementioned grading criteria.
The most pertinent information is displayed first, followed by the rest on subsequent pages.
Here are some of the topmost ranking factors you can consider for your website.
Understand what is domain ranking factor and how it will help you to improve your website.
Page-level factors are elements on each page that can be optimised, such as:
Site-level factors look at things beyond the page level and throughout the entire site. They are as follows:
Backlink factors consider the sites that link to you when determining where to rank your page. Sites with greater quality links tend to rank higher when they have high-quality content. The following are the backlink factors:
According to one research, 72% of individuals nowadays feel their daily routine revolves on voice-activated gadgets such as Siri, Alexa, or Cortana. As a result, incorporating voice search into your website has become unavoidable. In addition, Brian Dean, the SEO guru, recently released his work on optimising the website for voice search by examining 10,000 Google home results.
Content is the very first thing that will help you to attract your customers to your website and will also enable them to stay longer on your landing pages. The better CTA you provide on the website the better response you will be getting from visitors. If visitors find what they are looking for - relevant data then they are more likely to come back to your website without any second thought.
This point has been added to the list because it gives a greater user experience. People these days are super busy and if they do not find what they are looking for on the homepage then they won’t look further on your website and will leave within seconds. But if you provide a search tab then you are giving an option to your website visitor to try it out and find what they want.
Yes, you might be surprised to find the same thing again on the list, but this is not what you usually do with the help of Google Adwords. Finding relevant keywords, calculating KEI and generating a long list of keywords. Naah! This is a very new technique - You can find a step by step guide to generating the best keyword for your website that will make you stand out of the crowd.
These are the techniques through which your website will attract more visitors. And also, it is quite useful for making the search engine bots to understand what the website data is all about at a faster pace. With the help of rich snippets and featured snippets search engines do not need to scan the whole page for a single line of data, instead, it directly gets data from the snippets or schema that is used for the website.
This will always be one of the most important points no matter what algorithm rolls out. Without authentic and relevant backlinks, the process of getting a better rank or domain authority is not possible. Getting backlinks from various high-rated sites such as .edu or .org will make your website by and large one of the best places for your visitors. Along with this, they won't be having any trust issues regarding the information they are getting.
Digital marketing keeps all the ranking signals inflow to keep the website’s position maintained on the Google SERP. Considering all the website points we can analyze that a website should be comprehensive, a bit sophisticated, user-friendly and must impart a great user experience for not losing the position or website rank for years to come. We have witnessed a lot of algorithmic changes keep rolling our every year such as the mobile-first index, page speed ranking factor, rich snippet and many more, it has become the need of the hour to keep updated with all the rollout and hence make the required amendments to the website by not losing track of Google’s ranking.
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